Bud Light & SXSW 2016
Bud Light wanted to re-up their role as an authority in music and innovation by inviting consumers at SXSW to collaborate with each other to create new music. Mediacom partnered with Novalia, a tech start-up, to develop interactive music posters that were at the Austin Convention Center and Bud Light's music showcase venue, "The Bud Light Factory."
Using conductive ink technology allowed us to efficiently make mural-sized interactive posters with minimal installation time and system overhead, creating a brand new media landscape for the brand and consumers.
